Audience: M/F 29+
The Affluent crowd is tech savvy, progressive, and talented. They are on their way to greatness.
Who Am I?
• I am successful and let every aspect of who I am show that.
• I do not settle for second best, I get the latest and hottest trends when I find out about them.
• My circle of friends respects me and I am a huge influence on anyone who knows me.
Did you Know?
• In 2009, 6.1% of African-American adults had attained a graduate degree. -The State of the African America-American Consumer
• African-Americans spend an estimated $9 billion a year on health and beauty products. -Black Still Matters, Pepper Miller 2012
• African-Americans have made significant gains in U.S and International travel, spending more than $5 billion dollars annually. -Black Still Matters, Pepper Miller 2012
• With a buying power of nearly $1 trillion annually, if Blacks were a country, they’d be the 16th largest country in the world. -Nielsen, State of the African-American Consumer Sept. 2011 Report
Affluent Channel Platforms: