Advertising

iONE partners with numerous blue-chip advertisers from all categories including retail, fashion, pharmaceutical, entertainment, automotive, insurance, financial, among others. Our goal is to authentically connect advertisers with our loyal audience to help brands build a meaningful and sustainable relationship with the urban, Black & Latino consumers.

Mens

MensChannel3
Audience: Men 35+

Urban Daily Men are educated, confident, tech savvy, fashionable, and actively social.

Who Am I?

  • I love my gadgets – I’m tech savvy.
  • I’m confident and secure in who I am and I know how to show it.
  • Brands help me create my image – I am highly brand loyal.

Did You Know?

  • Education rates for Black men have increased in the last ten years from 39.6% to 45.3% having attended college or obtained a degree. -Nielsen, 2011 State if the African American Consumer Study

Womens

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Audience: Women 18-49

HelloBeautiful Women come in forms of moms, students, young trendsetters, and grown professionals.

Who Am I?

  • I am the major influencer to my circle of family and friends on everything
    from fashion & beauty to the latest in technology and online shopping.
  • I buy brands that help me express my unique personality and sense of style.
  • I am dedicated to my family, but retain a fierce sense of independence and personal style.

Did You Know?

  • African-American mothers are 68% more likely to read articles online and 45% more likely to listen to music online than white or Hispanic mothers. -Nielsen, State of the African-American Consumer Sept. 2011 Report

Affluent

NewsOneAffluentChannel
Audience: M/F 29+

The Affluent crowd is tech savvy, progressive, and talented. They are on their way to greatness.

Who Am I?

  • I am successful and let every aspect of who I am show that.
  • I do not settle for second best, I get the latest and hottest trends when I find out about them.
  • My circle of friends respects me and I am a huge influence on anyone who knows me.

Did you Know?

  • In 2009, 6.1% of African-American adults had attained a graduate degree. -The State of the African America-American Consumer
  • African-Americans spend an estimated $9 billion a year on health and beauty products. -Black Still Matters, Pepper Miller 2012
  • African-Americans have made significant gains in U.S and International travel, spending more than $5 billion dollars annually. -Black Still Matters, Pepper Miller 2012
  • With a buying power of nearly $1 trillion annually, if Blacks were a country, they’d be the 16th largest country in the world. -Nielsen, State of the African-American Consumer Sept. 2011 Report

Hispanic

latino
Audience: Hispanic 24-50

The Latino population is the fastest growing demographic in US. Their spending power and social influence is also on the rise.

Who Am I?

  • I care for mi familia and all my relatives play a crucial role in how I live.
  • I trust and value brands that address my unique needs and allow me to express myself.
  • I understand that education is very important and do everything to provide it for my children.

Did You Know?

  • The median age of Hispanics, 28, is 10 years than the total U.S. population median age of 37 years old. -State of the Hispanic Market: The Hispanic Market Imperative, Q2, 2012
  • 41% of Hispanic households consist of a married couple with children younger than 18. -State of the Hispanic Market: The Hispanic Market Imperative, Q2, 2012
  • $1 trillion buying power. Expected to grow to $1.5 trillion by 2015. -State of the Hispanic Market: The Hispanic Market Imperative, Q2, 2012

Video

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The Interactive One Video Network offers advertisers a range of video advertising opportunities across our suite of sites on the desktop, mobile and tablet.

    Opportunities include:

  • Pre & Post Roll available on desktop & mobile
  • In-Banner Video
  • Video Wallpaper
  • Push-Down with Video
  • Full Page Video Interstitial
  • Brand Integration*
    Dedicated video channel featured in each of our content verticals:

  • HelloBeautiful
  • TheUrbanDaily
  • Elev8
  • TheGrio
  • NewsOne
  • GiantLife
  • Digital RadioOne sites
    By the numbers:

  • 50+ original videos per month
  • 100 million streams per month
  • 15 million uniques per month

The InteractiveOne users are true video aficionados. They view, record, email and share video on a regular basis

  • Use paid streaming video apps: Index 163
  • Use free streaming video apps: Index 127
  • Email videos from phone (daily): Index 137
  • Record video on phone (daily): Index 134
  • Share personal photos/video (daily): Index 125

Advertiser Opportunity 100% SOV of TUD tablet
Full Page ad: Full page advert comes between pages of content, creating a fully immersive experience

Mobile

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Our Audience is Connected!

  • A study commissioned by Google found, more African-Americans own smartphones than those in the representative group (53 % vs. 45%)
  • Nearly 1/3 access iONE via mobile/tablet devices
  • iONE will re-launch its mobile offering with touch enable content and advertising, offering unparalleled user engagement and interactivity for our audience and our advertisers.

iOne On Tablet

Goes where our audience goes! The Daily Stand Up will be available to our audience through a unique custom category on TheUrbanDaily mobile and tablet experience.

    User Engagement Features:

  • Answer questions
  • Leave comments
  • Participate in polls/quizzes

Whenever, where ever they are!
Exclusive custom galleries will be available only to the tablet audience.

iOne On Tablet/Smartphone
Our new touch enabled mobile ad placement is a 100% SOV opportunity with multiple interaction points, living seamlessly within the site navigation and content.

Touch friendly, with a glossy magazine like feeling, the new larger format creates advertiser opportunities that take over the entire page.
Key Features:

  • Fully optimized for retina display
  • Clickable links for location services
  • One touch sharing
  • Accessible on any web enabled mobile device
  • Clickable images
  • Video ads

Advertiser Opportunity 100% SOV
Full Page ad: Full page advert comes between pages of content, creating a fully immersive exposure

Rich Media

Anchor your campaign with custom solutions on an Interactive One owned and operated site with your target profile.
Extend reach through the Interactive One Audience Platform with targeted audience behaviors and demographics.

These are the available spaces provided on our suite of websites. From the standard banner ads to rich media executions with videos and dropdowns, InteractiveOne has you covered. As an advertiser, you have all the tools at your disposal to best reach your audience.

Download Ad Specs
Web Display Banners
Dimension Max Initial Load (standard/rich media) – Max Loop/Display Image Type/Acceptable Tags 3rd Party tag acceptable? Rich Media Format Category
Medium Rectangle 300 x 250 50K – 3 jpg, gif, swf, standard 3rd party tag (mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) YES In-page video, Expandable, Synchronized Ads
Half Page Ad 300 x 600 50K – 3 jpg, gif, swf, standard 3rd party tag (mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) YES In-page video, Expandable, Synchronized Ads
Leaderboard 728 x 90 50K – 3 jpg, gif, swf, standard 3rd party tag (mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) YES In-page video, Expandable, Synchronized Ads
SkyScraper (IOne BP & BAW Only) 160 x 600 50K – 3 jpg, gif, swf, standard 3rd party tag (mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) YES In-page video, Expandable, Synchronized Ads
Small Rectangle 300 x 100 50K – 3 jpg, gif, swf, standard 3rd party tag (mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) YES N/A
Pushdown 970 x 66/970 x 90 100K – :30 max 3rd party tag(mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) NO User Initiated In-page video, Expandable
Super Leaderboard 970 x 90 50K – :15 max jpg, gif, swf, standard 3rd party tag(mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) YES In-page video, Expandable, Synchronized Ads
Billboard 970 x 250 50K – :30 max jpg, gif, swf, standard 3rd party tag(mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) YES User Initiated In-page video, Expandable
Dynamic Content Module (DCM) includes Skin 1000x200 (custom) 50K – N/A Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png; file resolution to be more than 640x480 NO User Initiated In-page video, Expandable
Trapdoor / French Door / Ad Curtain Custom 50K – N/A Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png; file resolution to be more than 640x480 NO User Initiated In-page video, Expandable
300 x 1050*** 60K – :15 max jpg, gif, swf, standard 3rd party tag(mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) YES In-page video, Expandable, Synchronized Ads
Interstitial 800 x 600 100K – :30 sec display/1 per unique visitor jpg, gif, swf, standard 3rd party tag iframe or Redirect -------- Audio allowed on swf files up to :30sec max -------- *swf files must have client click url embed in file* - 1x1 PIXEL jpg, gif, swf, standard 3rd party tag iframe or Redirect -------- Audio allowed on swf files up to :30sec max N/A N/A
In-Page Display Banners
Dimension Max Initial Load (standard/rich media) – Max Loop/Display Image Type/Acceptable Tags 3rd Party tag acceptable? Rich Media Format Category
Medium Rectangle 300 x 250 Jivox QUATTRO 60MB(video); 10 MB(images/banners) – :90 sec max Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png; file resolution to be more than 640x480 JIVOX In-page video, Expandable, Synchronized Ads
Medium Rectangle 300 x 250 Jivox SOLO Non-Expandable 60MB(video); 10 MB(images/banners) – :90 sec max Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. JIVOX In-page video, Expandable, Synchronized Ads
Medium Rectangle 300 x 250 Jivox DOPPIO Expandable 60MB(video); 10 MB(images/banners) – :90 sec max Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png; file resolution to be more than 640x480 JIVOX In-page video, Expandable, Synchronized Ads
Leaderboard 728 x 90 Jivox QUATTRO 60MB(video); 10 MB(images/banners) – :90 sec max Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Banner: jpg, bmp, gif or png. JIVOX In-page video, Expandable, Synchronized Ads
Leaderboard 728 x 90 Jivox DOPPIO Expandable 60MB(video); 10 MB(images/banners) – :90 sec max Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Banner: jpg, bmp, gif or png. JIVOX In-page video, Expandable, Synchronized Ads
SkyScraper (IOne BP & BAM Only) 160 x 600 Jivox (expand/non expand) 60MB(video); 10 MB(images/banners) – :90 sec max Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png. JIVOX In-page video, Expandable, Synchronized Ads
Medium Rectangle 300 x 250 Rovion/RAMP 60MB(video); 10 MB(images/banners) – :90 sec max Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png. ROVION In-page video, Expandable
Leaderboard 728 x 90 Rovion/RAMP 60MB(video); 10 MB(images/banners) – :90 sec max Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png. ROVION In-page video, Expandable
Medium Rectangle 300 x 250 Liquidus varies Liquidus N/A Auto Feed Banner solution
Half Page Ad 300 x 600 Expandble Digital FSI (Grocery) Liquidus varies Liquidus N/A Auto Feed Banner solution
Leaderboard 728 x90 & 970x66 (Pushdown) Liquidus varies Liquidus N/A Auto Feed Banner solution
Video Interstitial 800 x 600 Jivox SOLO Non Expandable 3MB – :30 sec display/1 per unique visitor mov, flv ROVION In-page video
Custom/Sponsorship Units
Dimension Max Initial Load (standard/rich media) – Max Loop/Display Image Type/Acceptable Tags 3rd Party tag acceptable? Rich Media Format Category
Dynamic Lead 40K – N/A jpg NO N/A
Advertorial 650 x 150 40K – N/A jpg, gif, swf YES N/A
Traffic / Weather Spon Logo / Micro Bar 88 x 31 40K – N/A jpg, gif, swf YES N/A
DJ Sponsor Logo / Micro Bar 88 x 31 40K – N/A client logo only YES N/A
Non-Clickable Wallpaper 1280 x 800 max (see notes) 110K – N/A jpg, gif NO N/A
Clickable Wallpaper 1280 x 800 max (see notes) 110K – N/A jpg, gif, swf RAMP N/A
Photo Gallery SPONSORSHIP Includes: Wallpaper, Med Rec, Leaderboard 110K (Wallpaper) – N/A 40K (88 x 31 Logo) – N/A 40K (300 x 250) – N/A 40K (728 x 90) – N/A jpg, gif, swf YES N/A
Streaming Units
Dimension Max Initial Load (standard/rich media) – Max Loop/Display Image Type/Acceptable Tags 3rd Party tag acceptable? Rich Media Format Category
Radio Player "Sponsorship Ad" 300 x 250 40K – N/A jpg, gif NO N/A
Radio Player Pre-Roll Video 300 x 250 3 MB – :15 SEC flv & jpg for Banner, 3rd party tag NO N/A
Instream Audio (with or without Sync Banner 300x250) 10 MB – :15, :30, :60 SEC mp3 NO N/A
Block Programming 75 MB – 30-HR mp3 NO N/A
Website Preroll Video (Ooyala) 602 x 400 2.2 MB – :15-:30 SEC flv YES N/A
Mobile Browser/WAP Sites
Dimension Max Initial Load (standard/rich media) – Max Loop/Display Image Type/Acceptable Tags 3rd Party tag acceptable? Rich Media Format Category
Mobile Browser 320 x 50 20K – N/A jpg, gif YES N/A
Mobile Browser PushDown 320 x 50 >> 320 x 420 20K – N/A jivox or rovion NO Expandable
Mobile Browser Interstitial 320 x 480 20K – N/A jivox NO N/A
Mobile UPICKEM 320 x 50 20K – N/A jpg, gif, swf NO N/A
Mobile Streaming App
Dimension Max Initial Load (standard/rich media) – Max Loop/Display Image Type/Acceptable Tags 3rd Party tag acceptable? Rich Media Format Category
ROA Banner Ad (overlay ad) 320 x 50 60K – N/A jpg, png, gif 1X1 TRACKING PIXEL N/A
Preroll Video 3MB – N/A MP4; :15 secs MAX 1X1 TRACKING PIXEL N/A
Menu Button 101 x 75 (IOS/BB) 251 x 187 (Android) 15K – N/A jpg, png, gif 1X1 TRACKING PIXEL N/A
Interstitial 320 x 480 (IOS/BB) 480 x 800 (Android) 200K – N/A jpg, png, gif 1X1 TRACKING PIXEL N/A
Social Networking
Dimension Max Initial Load (standard/rich media) – Max Loop/Display Image Type/Acceptable Tags 3rd Party tag acceptable? Rich Media Format Category
Newsletter (Daily/Weekly) 300 x 250 40K – 1 jpg, gif TBD N/A
Dedicated E-BLAST custom custom N/A custom
Texting Services N/A Text Info NO N/A
Liquidus Directory N/A Various N/A custom
Facebook/Twitter N/A Links/Photos STANDARD/LIQUIDUS N/A
Radio One Ad Spec Guidelines
Banner Format Category Polite Download Acceptable Dimensions Acceptable Vendors
Video 3MB/ Unlimited Streaming – 18 FPS 300x250 – USER INITIATED Jivox, Eyeblaster, Eyewonder, Mediaplex, Doubleclick
Expandable & Pushdowns 80 K – 18FPS 300x250, 728x90, 970x90, 907x66 , 160x600 – USER INITIATED Liquidus, Jivox, Eyeblaster, Eyewonder, Mediaplex, Doubleclick
Clickable Wallpaper 100k – N/A varies by site – N/A Rovion
Download Ad Specs

To further compliment it’s rich pool of first party data, Interactive One has partnered with the most trusted data providers in the industry to bring you the most advanced, market-tested online and offline data for your digital campaigns.

    Targeting capabilities include:

  • Contextual
  • Behavioral
  • Geographic
  • Demographic
  • Time of Day
  • Device
  • Intent
  • Interest
  • Re-targeting

mcdonalds


gillette

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