INTERACTIVE ONE REPORTS SEPTEMBER 2011 AUDIENCE GROWTH CITING THE HIGHEST NUMBER OF UNIQUE VISITORS IN THE COMPANY’S HISTORY

New York, NY – November 1, 2011 – Interactive One, LLC, the largest digital media company serving Black Americans, maintains its leadership position in the African American digital space. As measured by comScore, the global source of digital market intelligence and the advertising industry’s most preferred measurement service, Interactive One attracted 5.5 million unique visitors in September 2011, its highest total to date. The company also leads competitors in consumer engagement with more consumer time spent on Interactive One sites than any other company in the African American digital media category.

The tremendous growth of each Interactive One property combined with partnerships like the recently announced agreement with NBC News’ TheGrio.com have led to a 58 percent increase in total unique visitors for Interactive One from January to September 2011. In total, the company has added two million unique visitors to its portfolio this year.

Several Interactive One sites saw double-digit growth in unique visitors this year according to comScore KeyMeasures including NewsOne which grew its audience by 74%; TheUrbanDaily which grew by 67%; HelloBeautiful a site that continues to be the largest site for African American women with a growth rate of 41%; and TheGrio which grew by 46%.

“Continuing our mission to super-serve the Black community has resulted in great products, programming and partnerships which has been well received by advertisers and consumers alike. 2011 has so far proven to be a record-breaking year for us in terms of our increased audience and expansion of our brand,” said Tom Newman, President, Interactive One. “As we look ahead to the fourth quarter and 2012, we anticipate continued aggressive growth accompanied by even more compelling content and additional partnerships for our growing audience.”

ABOUT INTERACTIVE ONE
Interactive One has more than 15 million members and reaches millions of Black Americans each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive social network for Black America through BlackPlanet, as well as a number of leading content sites. These sites include: NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (www.TheUrbanDaily.com), the eyes and ears for Black Americans looking for what’s hot online, on the airwaves, in theaters, and on the street; HelloBeautiful (www.HelloBeautiful.com), the definitive lifestyle resource for today’s Black woman; and Elev8 (www.Elev8.com) a site devoted to elevating the mind, body and spirit.

Interactive One was launched by Radio One in 2008 to complement Radio One’s existing portfolio of media companies targeting the African American community. Since its launch, Interactive One has quickly become the #1 online platform for the African American community. Interactive One is powered by the mission to create an online community that engages and positively impacts the lives of African Americans.
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Media Contact: Kristen Tate Communications, kristen@kristentate.com, 646-452-8747

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