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The largest online health resource targeting African Americans taps Interactive One Studios to lead product and content development, marketing and premium advertising sales
NEW YORK, NY—April 10, 2012—Interactive One, the largest digital media company serving Black Americans, announces a product, content and marketing partnership with BlackDoctor.org, the largest and most comprehensive online health resource for African Americans. The partnership is managed by Interactive One Studios, the company’s new business unit that leverages Interactive One’s deep knowledge of the African American digital landscape and offers product, technology, content, advertising sales and marketing services to digital publishers wishing to increase revenue, provide more robust content, and increase traffic to their properties. The new business unit leverages Interactive One’s leading suite of products, its content library and its unparalleled marketing services, and offers these services to other publishers.
BlackDoctor.org will become part of Interactive One’s suite of offerings to advertisers, utilizing the company’s highly acclaimed programming team, and benefiting from its state-of-the-art technology by moving over to the Interactive One platform.
“We see great value in working with digital publishers to enable them to accelerate their growth and reach their full potential through use of our tools, services and marketing reach,” said Tom Newman, President, Interactive One. “We are excited to welcome BlackDoctor.org into the Interactive One family and bringing important health content to more Black Americans.”
Founded by healthcare publishing expert Reginald Ware, BlackDoctor.org launched in 2006 as a resource guided by physicians for innovative and new approaches to health information so readers can break through the disparities, gain control and live their lives to its fullest. Seeking access to a larger Black audience and a wider pool of advertisers, BlackDoctor.org enlisted Interactive One Studios to improve its product offering and expand its reach in to the Black community.
“When seeking a partner to help elevate the BlackDoctor.org brand, Interactive One was a natural choice given its unmatched expertise in the African American digital space,” said Ware, CEO, BlackDoctor.org. “As a result of this new relationship, we will have access to more resources and expertise than ever before, bringing in new audiences and providing even more of the fresh content our audience craves.”
ABOUT INTERACTIVE ONE
Interactive One has more than 15 million members and reaches millions of Black Americans each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive online resource for Black America through it’s suite of social, content and radio sites such as the iconic BlackPlanet (www.BlackPlanet.com), the newly launched BlackPlanetNEXT (www.BlackPlanetNEXT.com), and the new BlackPlanet RADIO (www.BlackPlanetRadio.com), the digital industry’s first social radio website created for the African American community. Interactive One is also home to several leading content sites including: NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (www.TheUrbanDaily.com), the eyes and ears for Black Americans looking for what’s hot online, on the airwaves, in theaters, and on the street; HelloBeautiful (www.HelloBeautiful.com), the definitive lifestyle resource for today’s Black woman; Elev8 (www.Elev8.com) a site devoted to elevating the mind, body and spirit.
Interactive One was launched by Radio One, Inc. in 2008 to complement Radio One’s existing portfolio of media companies targeting Black Americans. Since its launch, Interactive One has quickly become the #1 online platform for the African American community. Interactive One is powered by the mission to create an online community that engages and positively impacts the lives of African Americans.
BlackPlanetRadio.com makes everyone a DJ with a platform that allows music lovers to curate, share and discover new music
NEW YORK, NY—November 21, 2011—Interactive One, the largest digital media company serving Black Americans and a subsidiary of Radio One, announced this week a partnership with Songza, a leading streaming music service, to launch BlackPlanet Radio, the digital industry’s first social radio website targeted towards African Americans. BlackPlanetRadio.com allows users to discover new music in a variety of ways, as well as create playlists from a library of more than 14.5 million songs to share with their social network communities.
“BlackPlanet Radio makes creating music playlists more fun by allowing users to play DJ and share their creations with their online friends, for free from their desktop browser or via our mobile iPhone and Android apps” said Tom Newman, President, Interactive One. “Personal expression and connecting with friends is the essence of BlackPlanet.com and this new extension of the social networking site is a great way for people to connect online through music.”
Targeted towards African-American consumers, the new service is integrated with Facebook and BlackPlanet.com, the definitive social network for Black America, allowing users to express themselves and help their friends discover great new music. BlackPlanet Radio will feature digital streams from Radio One’s network of 53 radio stations, as well as playlists created by thousands of experts and figures from across the Radio One family of brands including radio station DJs, artists, celebrities, site editors and contributors, and music experts among others.
“For generations, radio has served as an integral part of the Black American experience and BlackPlanet Radio is the digital extension of that cultural pillar,” said Barry Mayo, President, Radio One. “We are already leaders in digital streaming as the 12th largest audio streaming company in the country. BlackPlanet Radio will build on this leadership by taking radio’s concept of music curated by people and shared with communities, and bringing it to the Web in a way that will connect our audiences more deeply. We believe the best digital music radio services will tap into people and communities — not just rely on algorithms. BlackPlanet Radio is all about the users.”
Social Music Discovery
BlackPlanet Radio is a community-based site that saves busy music lovers time by making music discovery easy and engaging. BlackPlanet Radio is free and allows users to browse, create and curate music playlists organized by a wide range of activities, genres, moods, decades and more.
BlackPlanet Radio keeps a record of what playlists have been listened to in the past and saves favorite playlists to each account holder’s personal and sharable music collection. Collections can be shared with friends and organized by era, activity, mood, genre or any other category. Users who log in to BlackPlanet Radio with their Facebook account can organize their favorite radio stations and playlists all in one place and can see what their friends are listening to in real-time.
A Platform Partnership
Songza offers brands an efficient and effective way to have a social music experience perfectly tailored to their audience. BlackPlanet Radio brings together Songza’s powerful music streaming platform, which makes it incredibly easy for users to find an expert-made playlist for anything, and Interactive One’s expertise in the African-American digital space including its access to some of Black America’s most prominent figures and influencers.
“Music is a powerful way for brands to engage with their audience,” said Elliott Breece, Chief Product Officer, Songza. “BlackPlanet Radio leverages Songza’s platform and BlackPlanet’s trusted brand to deliver an incredibly relevant and compelling streaming experience. We’re thrilled to see it go live today.”
To experience BlackPlanet Radio, visit www.BlackPlanetRadio.com.
ABOUT INTERACTIVE ONE
Interactive One has more than 15 million members and reaches millions of Black Americans each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive social network for Black America through BlackPlanet, as well as a number of leading content sites. These sites include: NewsOne (http://www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheGrio (http://www.TheGrio.com), a video-centric interactive community and division of NBC News that provides original content on topics ranging from breaking news and politics to health, business, and entertainment; TheUrbanDaily (http://www.TheUrbanDaily.com), the eyes and ears for Black Americans looking for what’s hot online, on the airwaves, in theaters, and on the street; HelloBeautiful (http://www.HelloBeautiful.com), the definitive lifestyle resource for today’s Black woman; and Elev8 (http://www.Elev8.com) a site devoted to elevating the mind, body and spirit.
Interactive One was launched by Radio One in 2008 to complement Radio One’s existing portfolio of media companies targeting the African-American community. Since its launch, Interactive One has quickly become the #1 online platform for the African-American community. Interactive One is powered by the mission to create an online community that engages and positively impacts the lives of African Americans.
ABOUT RADIO ONE
Radio One, Inc. (www.radio-one.com) is a diversified media company that primarily targets African-American and urban consumers. The Company is one of the nation’s largest radio broadcasting companies, currently owning or operating 54 broadcast stations located in 16 urban markets in the United States. As a part of its core broadcasting business, Radio One operates syndicated programming including the Russ Parr Morning Show, the Yolanda Adams Morning Show, the Rickey Smiley Morning Show, CoCo Brother Live, CoCo Brother’s “Spirit” program, Bishop T.D. Jakes’ “Empowering Moments”, the Reverend Al Sharpton Show, and the Warren Ballentine Show. The Company also owns a controlling interest in Reach Media, Inc. (www.blackamericaweb.com), owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner. Beyond its core radio broadcasting business, Radio One owns Interactive One (www.interactiveone.com), an online platform serving the African-American community through social content, news, information, and entertainment, which operates a number of branded sites, including NewsOne, TheUrbanDaily, HelloBeautiful, and social network BlackPlanet, and an interest in TV One, LLC (www.tvoneonline.com), a cable/satellite network programming primarily to African-Americans.
ABOUT SONGZA
Songza is a free streaming music service that has expert-made playlists for everything and makes it outrageously easy to find the right one, at the right time. Like a music concierge, Songza helps you discover and save playlists that are the perfect soundtrack for any activity, mood, or occasion. Headquartered in Long Island City, NY, Songza is built by the team that founded crowd-priced MP3 download store AmieStreet.com in 2006 from their dorms at Brown University. Songza is available on the web at www.Songza.com and as an application on the iPhone, iPad, iPod Touch and Android platform.
Facebook® is a registered trademark of Facebook Inc.
Media Contacts:
Kristen Tate Communications
kristen@kristentate.com
646-452-8747
Scott Estro
pr@songza.com
415-729-4185
New York, NY – November 9, 2011 – Interactive One’s urban entertainment and pop culture website, TheUrbanDaily.com, introduces “The G-List,” a Web feature that profiles influential Black men who have greatly contributed to shaping the urban entertainment and pop culture landscape. Sponsored exclusively by Gillette, the list features a range of philanthropists, artists, entrepreneurs, celebrities and business executives making their mark in their respective industries.
The 40 men selected for “The G-List” include hip-hop artist Common; DeVon Franklin, vice president of production for Columbia Pictures; David Wilson, founder of theGrio.com; celebrated chef and restaurateur Marcus Samuelsson; Jameel Spencer, executive vice president of marketing for Iconix Brand Group; and actor Taye Diggs. The full list will roll out on TheUrbanDaily.com over the next six weeks.
“Black men have a huge impact on business, entertainment and the world, yet their accomplishments often go unrecognized,” said Jerry Barrow, Senior Editor, TheUrbanDaily. “We are proud to put the spotlight on a few leaders we think are making a real difference in their industries and we thank our partner Gillette for helping bring this important series to life.”
TheUrbanDaily will take the “The G-List” offline with a one-day influencer event on November 30 at Frank’s Chop Shop in New York City. The invitation-only reception will bring together the 40 honorees with other notable New Yorkers for a night of high profile networking.
Since its launch, TheUrbanDaily has become the eyes and ears for Black Americans who seek what’s hot online, on airwaves, in theaters and on the streets. To read more about the successful men of “The G-List” visit http://theurbandaily.com/category/special-features/g-list/.
ABOUT INTERACTIVE ONE
Interactive One has more than 15 million members and reaches millions of Black Americans each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive social network for Black America through BlackPlanet, as well as a number of leading content sites. These sites include: NewsOne (http://www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheGrio (http://www.TheGrio.com), a video-centric interactive community and division of NBC News that provides original content on topics ranging from breaking news and politics to health, business, and entertainment; TheUrbanDaily (http://www.TheUrbanDaily.com), the eyes and ears for Black Americans looking for what’s hot online, on the airwaves, in theaters, and on the street; HelloBeautiful (http://www.HelloBeautiful.com), the definitive lifestyle resource for today’s Black woman; and Elev8 (http://www.Elev8.com) a site devoted to elevating the mind, body and spirit.
Interactive One was launched by Radio One in 2008 to complement Radio One’s existing portfolio of media companies targeting the African American community. Since its launch, Interactive One has quickly become the #1 online platform for the African American community. Interactive One is powered by the mission to create an online community that engages and positively impacts the lives of African Americans.
Media Contact:
Kristen Tate Communications
646-452-8747
Human Rights First honored a young Egyptian activist last week who helped bring down the Egyptian regime. He said that the Internet was a driving force behind the movement, but it did both good and harm. It helped organize the country and bring down a dictator. But it also led to mass mob backlash and violence.
That sums up my view of the two sides of the Internet today.
We can aspire to change the world by giving a voice to the voiceless, providing transparency and creating open dialogue.
But we can also succumb to what Jaron Lanier described as “Hazards of the New Online Collectivism.” This is basically mob rule masquerading as democracy. It is group-think and majority ideology.
We confront this issue every day at our company, Interactive One.
For the first time in American history, it is easier to raise issues that were once hidden or obscured. Black Americans can now find news and conversation that aren’t just network news or Fox or CNN. I believe that the election of our first Black president was in large part because of his ability to mobilize his base through new media and get conversations started that never would have happened in traditional media.
So where is the harm?
Do a search on Google for “prisons” and you get Wikipedia, the Washington Post, and the Federal Bureau of Prisons as the top three results. Google drives the majority of all traffic on non-portal sites now and most of that traffic is from top results. Our story on prison policy and its impact on African Americans will never appear in top Google results. Ever. Google rank is based on the mob.
Where once a multitude of social experience proliferated, now Facebook dominates. I love Facebook — but it only reinforces what we already know and want and feel comfortable with. Unless your friends are already in the know about the prison issue we are exposing, you won’t get this story either.
Mainstream mob is in danger of becoming the Internet’s new operating system.
There are a lot of reasons for this change. People are tired of the Internet’s complexity and endless choice. They want easy and reliable “results.” Just as millions of Americans turned to Walter Cronkite for the comfortable, reliable perspective on news 40 years ago, now we turn to Google and Facebook in the face of this complexity.
I am hopeful. As always, waves of creativity will re-emerge. The Internet, here, as in Egypt, has a way of finding its way into crevices, unleashing energy and tapping into new voices.
New York, NY – November 1, 2011 – Interactive One, LLC, the largest digital media company serving Black Americans, maintains its leadership position in the African American digital space. As measured by comScore, the global source of digital market intelligence and the advertising industry’s most preferred measurement service, Interactive One attracted 5.5 million unique visitors in September 2011, its highest total to date. The company also leads competitors in consumer engagement with more consumer time spent on Interactive One sites than any other company in the African American digital media category.
The tremendous growth of each Interactive One property combined with partnerships like the recently announced agreement with NBC News’ TheGrio.com have led to a 58 percent increase in total unique visitors for Interactive One from January to September 2011. In total, the company has added two million unique visitors to its portfolio this year.
Several Interactive One sites saw double-digit growth in unique visitors this year according to comScore KeyMeasures including NewsOne which grew its audience by 74%; TheUrbanDaily which grew by 67%; HelloBeautiful a site that continues to be the largest site for African American women with a growth rate of 41%; and TheGrio which grew by 46%.
“Continuing our mission to super-serve the Black community has resulted in great products, programming and partnerships which has been well received by advertisers and consumers alike. 2011 has so far proven to be a record-breaking year for us in terms of our increased audience and expansion of our brand,” said Tom Newman, President, Interactive One. “As we look ahead to the fourth quarter and 2012, we anticipate continued aggressive growth accompanied by even more compelling content and additional partnerships for our growing audience.”
ABOUT INTERACTIVE ONE
Interactive One has more than 15 million members and reaches millions of Black Americans each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive social network for Black America through BlackPlanet, as well as a number of leading content sites. These sites include: NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (www.TheUrbanDaily.com), the eyes and ears for Black Americans looking for what’s hot online, on the airwaves, in theaters, and on the street; HelloBeautiful (www.HelloBeautiful.com), the definitive lifestyle resource for today’s Black woman; and Elev8 (www.Elev8.com) a site devoted to elevating the mind, body and spirit.
Interactive One was launched by Radio One in 2008 to complement Radio One’s existing portfolio of media companies targeting the African American community. Since its launch, Interactive One has quickly become the #1 online platform for the African American community. Interactive One is powered by the mission to create an online community that engages and positively impacts the lives of African Americans.
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Media Contact: Kristen Tate Communications, kristen@kristentate.com, 646-452-8747
NBC NEWS’ THEGRIO.COM PARTNERS WITH INTERACTIVE ONE’S NEWSONE.COM TO CREATE THE PREMIER AFRICAN AMERICAN DIGITAL NEWS ALLIANCE WITH THE WIDEST AUDIENCE REACH
Unprecedented partnership leverages complementary assets from TheGrio and NewsOne to create an expanded platform for African-American journalism
NEW YORK, NY—July 11, 2011— NBC News and Interactive One announced a partnership this week that will form the premier African-American digital news alliance with the widest audience reach in the industry. This unprecedented partnership leverages complementary assets from NBC News’ TheGrio.com and Interactive One’s NewsOne.com to create an expanded platform for African-American journalism. Based on comScore measurement, the combined net audience of NewsOne and TheGrio was 2.1 million in May 2011, up from 661,500 in May 2010. As the online usage of Black Americans continues to grow, this digital alliance between TheGrio and NewsOne presents a new opportunity to better connect, inform and engage the African-American audience.
Under the partnership that went into effect July 1st, 2011, TheGrio.com and NewsOne.com will coordinate and share editorial content for both websites, and Interactive One will provide sales representation and oversee advertising sales operations for both entities. The relationship also opens up the potential for co-marketing and promotional opportunities in a shared portfolio that includes Interactive One’s various digital assets, Radio One’s 52 radio stations, TV One and Reach Media, and the many platforms of NBC News.
“With the African-American audience representing one of the fastest growing consumer segments online, this partnership is a huge growth opportunity for both TheGrio and NewsOne,” said NBC News President Steve Capus. “This is a smart play for both sides as we combine the best of these two platforms to enhance African-American journalism.”
“With a focus on connecting Black America, Interactive One’s relationship with its user communities makes it an invaluable partner for TheGrio as we look to expand the reach of our trusted news content,” said David Wilson, managing editor of TheGrio.com. “We’ll be able to connect with audiences and customers that we’ve never been able to reach before.”
“This relationship provides an unprecedented offering and opportunity in the digital news space,” said Tom Newman, President of Interactive One. “Bringing NBC News’ high quality journalism together with Interactive One’s deep focus on the African-American audience allows us to better cover the issues and stories that matter to them.”
“Our access to the most engaged African-American audience online, combined with NBC News’ high quality journalism expertise is a recipe for not only exceptional content for a broader audience, but also more compelling product offerings for advertisers,” said Keith Bowen, Chief Revenue Officer of Interactive One. “This partnership will create marketing opportunities that are yet unseen in the African-American digital space.”
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About TheGrio.com
TheGrio.com, a division of NBC News, is a daily online news and opinion platform devoted to delivering stories and perspectives that reflect and affect African-American audiences. The video-centric interactive community is populated with both aggregated and original content on topics ranging from breaking news and politics to health, business, and entertainment.
About Interactive One
Interactive One has more than 15 million members and reaches millions of Black Americans each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive social network for Black America through BlackPlanet, as well as a number of leading content sites. These sites include: NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (www.TheUrbanDaily.com), the eyes and ears for Black Americans looking for what’s hot online, on the airwaves, in theaters, and on the street; HelloBeautiful (www.HelloBeautiful.com), the definitive lifestyle resource for today’s Black woman; and Elev8 (www.Elev8.com) a site devoted to elevating the mind, body and spirit.
Interactive One was launched by Radio One in 2008 to complement Radio One’s existing portfolio of media companies targeting the African American community. Since its launch, Interactive One has quickly become the #1 online platform for the African American community. Interactive One is powered by the mission to create an online community that engages and positively impacts the lives of African Americans.
July 10, 2011, 8:57 PM
Black News in New Focus
By TANZINA VEGA
NBC News and Interactive One, a network of Web sites aimed at African-Americans, plan to announce a partnership on Monday that will combine the editorial and sales resources of both properties. The partnership will focus on aligning NBC’s African-American news site, TheGrio.com, and Interactive One’s news Web site, NewsOne.com.
“Now, for the first time, you have a news-gathering and producing organization solely dedicated to African-Americans at scale, and that really has not happened for decades,” said Tom Newman, the president of Interactive One, a digital subsidiary of Radio One.
While there are no staff changes imminent for either Web site — editorial staffs in the newsrooms of each site range from two to 10 people — reporters on both sites will be able to collaborate with one another on content.
The looming election season of 2012 and the increase in niche Web sites and advertising to African-Americans and other minority groups helped to propel the alliance. TheGrio will coordinate the sharing of content from one site to the next, and NewsOne will take the lead on advertising sales efforts, a critical part of the alliance.
“Election coverage is going to be our watershed moment,” Mr. Newman said.
According to comScore, from May 2010 to May 2011, the total audience for TheGrio grew 300 percent, to 1.3 million viewers from 319,000. NewsOne also had significant growth in the same period, increasing its viewership to 881,000 from 356,000.
“They are basically offering a more robust sales proposition, bigger audiences and the opportunity to get ads in front of more eyeballs,” said Steve Capus, above, the president of NBC News. “We instantly grew the business as a result of this partnership.”
Some of the top advertisers for Interactive One include Ford, American Airlines, Home Depot and Hewlett-Packard.
New York, NY – June 8, 2011 – Interactive One, LLC, the largest online media company serving Black Americans, presents its 2011 Black Music Month celebration. The program theme “It’s All Black Music!” references the global influence of Black music on a variety of genres. The initiative, in partnership with sister companies Digital Radio One and TVOneOnline.com, will turn the spotlight on emerging and legendary artists as well as notables in the music business industry.
TheUrbanDaily.com, Interactive One’s pop culture property, will power the content for “It’s All Black Music!”. Fresh editorial will roll out through the month of June and will include a countdown of movie soundtracks, profiles of one-hit-wonders, guest blog posts by music-related celebrities and a timeline of significant moments in Black music history.
“To celebrate Black music is to celebrate all music, and with the support of our dedicated sponsors, we are bridging generations and highlighting the best and brightest musicians, executives and moments in Black music industry,” said Smokey D. Fontaine, Chief Content Officer for Interactive One. “We’re reaching our audience online, on their mobile devices and at events with a multi-layered content experience.”
Sponsorship partners for “It’s All Black Music!” include the airline industry’s largest U.S. carrier Southwest Airlines, and casual dining restaurant group T.G.I. Friday’s. Southwest Airlines is sponsoring several content pieces including “100 Rewarding Moments in Black Music,” “One-Hit-Wonder Wednesdays” and “Flashback Fridays.”
“The significance of Southwest Airlines’ and T.G.I. Friday’s support is immeasurable,” said Keith Bowen, Chief Revenue Officer for Interactive One. “Thanks to their sponsorship, more people will have more access to Black music and its influence on genres across the musical landscape, and we’re thrilled to have them celebrating alongside us.”
The “It’s All Black Music!” program is designed to engage consumers on TheUrbanDaily.com and beyond. Interactive One has partnered with geolocation service foursquare in support of “It’s All Black Music!”. Readers who follow TheUrbanDaily.com on foursquare at www.foursquare.com/theurbandaily can earn an “It’s All Black Music!” badge by checking into at least three locations where great moments in Black music history occurred, such as The Apollo Theater in Harlem or John Coltrane’s birthplace in North Carolina. All badge holders during the month of June will be automatically entered to win prizes.
“By joining forces with Interactive One, we’re helping them engage one of the largest Black audiences on the Web in a new way,” said Tristan Walker, Director of Business Development for foursquare. “We’re excited to partner with Interactive One in celebration of Black Music Month and look forward to introducing some of our 9.5 million users to the vast influence of Black music.”
Each weekday throughout Black Music Month, a trivia question will challenge readers’ knowledge of little known facts about Black music. By texting his or her answer to 77000, the submitter of each answer will be automatically entered to win a daily prize. In addition, the “Flashback Fridays” feature will ask music lovers to send in pictures of themselves at a concert or with artists for a chance to see their Black music moment in the “Hip Pic of the Day” photo collection at TheUrbanDaily.com.
“It’s All Black Music!” will feature new content daily and will run throughout the month of June at www.ItsAllBlackMusic.com.
A scrap broke out last week in the online marketplace aimed at African-Americans, spurred by the latest audience numbers from comScore. Moguldom Media Group, a feisty indie based in the city, declared that it was now the No. 1 network of owned and operated sites targeting the black audience. Read the full Release
New York, NY – June 13, 2011 – Interactive One, LLC, the largest digital media company serving Black Americans, is proud to announce its leadership position in the African American digital space. As measured by comScore, the global source of digital market intelligence and the advertising industry’s most preferred measurement service, Interactive One had 4,345,000 unduplicated unique visitors to its suite of sites in May 2011, placing it squarely at the top of the competitive set by a 66 percent margin. Read the full Release