The Home Depot
Connecting to our audience daily with a breadth of rich multimedia tools and resources
Interactive One offers marketers a customized platform for reaching the critical multicultural consumer. Our advertisers not only have access to a wide variety of sites that target the African American and Hispanic consumers, but they also have access to integrated customizable programs via robust video and mobile. We create high impact, custom opportunities for advertisers with over 60 sites that inform, entertain and ultimately empower our users:
• Integrated editorial programs and sponsorships
• Viral marketing initiatives
• Branded social networking experiences
• Rich media and advanced targeting capabilities
• High impact branding opportunities
• Customized offline events.
Interactive One brings marketing partners experience, reach and relevancy, as well as a full breadth of capabilities that drive results.
The Interactive One Video Network offers advertisers a range of video advertising opportunities across our suite of sites on the desktop, mobile and tablet.
• Pre & Post Roll available on desktop & mobile
• In-Banner Video
• Video Wallpaper
• Push-Down with Video
• Full Page Video Interstitial
• Brand Integration*
Dedicated video channel featured in each of our content verticals:
• Digital RadioOne sites
By the numbers:
• 50+ original videos per month
• 100 million streams per month
• 15 million uniques per month
The InteractiveOne users are true video aficionados. They view, record, email and share video on a regular basis
• Use paid streaming video apps: Index 163
• Use free streaming video apps: Index 127
• Email videos from phone (daily): Index 137
• Record video on phone (daily): Index 134
• Share personal photos/video (daily): Index 125
Advertiser Opportunity 100% SOV of TUD tablet
Full Page ad: Full page advert comes between pages of content, creating a fully immersive experience
Our Audience is Connected!
• A study commissioned by Google found, more African-Americans own smartphones than those in the representative group (53 % vs. 45%)
• Nearly 1/3 access IOne via mobile/tablet devices
• InteractiveOne will re-launch its mobile offering with touch enable content and advertising, offering unparalleled user engagement and interactivity for our audience and our advertisers.
iOne On Tablet
Goes where our audience goes! The Daily Stand Up will be available to our audience through a unique custom category on TheUrbanDaily mobile and tablet experience.
User Engagement Features:
• Answer questions
• Leave comments
• Participate in polls/quizzes
Whenever, where ever they are!
Exclusive custom galleries will be available only to the tablet audience.
iOne On Tablet/Smartphone
Our new touch enabled mobile ad placement is a 100% SOV opportunity with multiple interaction points, living seamlessly within the site navigation and content.
Touch friendly, with a glossy magazine like feeling, the new larger format creates advertiser opportunities that take over the entire page.
• Fully optimized for retina display
• Clickable links for location services
• One touch sharing
• Accessible on any web enabled mobile device.
• Clickable images
• Video ads
Advertiser Opportunity 100% SOV
Full Page ad: Full page advert comes between pages of content, creating a fully immersive exposure
Anchor your campaign with custom solutions on an Interactive One owned and operated site with your target profile.
Extend reach through the Interactive One Audience Platform with targeted audience behaviors and demographics.
See our ad gallery below:
Tandem Rich Media
Rich Media Video Pushdown
Rich Media Pushdown
Interactive In-Banner Video
Expandable In-Banner Video Classifieds
These are the available spaces provided on our suite of websites. From the standard banner ads to rich media executions with videos and dropdowns, InteractiveOne has you covered. As an advertiser, you have all the tools at your disposal to best reach your audience.
Download Ad specs
To further compliment it’s rich pool of first party data, Interactive One has partnered with the most trusted data providers in the industry to bring you the most advanced, market-tested online and offline data for your digital campaigns. Targeting capabilities include:
Contextual Behavioral Geographic
Demographic Time of Day Device
Intent Interest Re-targeting